Aside

Today, Instagram
announced the launch of
@ Music, an account
dedicated to highlighting
both well-known up-and-
coming artists from around
the world. The goal:
showcase the love of music
in the Instagram
community by showing
users a different side of
the artists and musicians.
Instagram wrote about the
new account in a blog post:
It means highlighting music
photographers, album
illustrators, instrument
makers and, of course,
fans. In the Instagram
tradition, we will also
welcome community
participation with a new,
music-themed monthly
hashtag project.
@Music will feature six
posts per week including
three different series:
#LocallySourced
featuring unsigned
artists
#DoubleTrack featuring
artist interest outside of
music
#15SecondLessons
featuring how-to videos
The first artist featured as
part of the launch was
@Questlove, Roots
drummer and leader of the
Tonight Show house band.
In addition to being an early
adopter to social media,
apparently Questlove likes
to use his Instagram
account to geek out about
food. This has become a
real passion for him since
visiting The Cooking Lab in
Seattle.
He told Instagram:
I never thought of myself
as a science nerd. I am now
more into science than I
am into actual music.
The blog takes readers on a
journey of Questlove’s
discovery and love affair
with music, from sharing
his insomnia with Donny
Hathaway at the tender age
of three, to getting his first
drum set as a surprise
Christmas gift four years
later.
Read more about
Questlove on Instagram
@ Music and follow the
account for more features
on artists you love and
artists on the rise.

Instagram Launches @Music

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Aside

Microsoft is kicking the
“Project Spartan” codename to
the curb, revealing “Microsoft
Edge” as the official name of
its new web browser. Microsoft
said the name refers to being
on the edge of productivity and
consumption (though it’s
also the name of the browser’s
rendering engine).
As Microsoft announced
previously, Edge will be the
default browser in Windows 10,
while Internet Explorer will
become a legacy option for
compatibility reasons. Edge is
supposed to be lighter and
faster than Internet Explorer,
but with new features such as a
built-in notation tool, a
distraction-free reading mode,
and website information from
Cortana.
The browser will also support
extensions based on HTML and
Javascript. Microsoft says
developers will be able to port
their extensions from Chrome
with a few minor modifications,
and showed off examples such
as Reddit Enhancement Suite.
Why this matters: Microsoft’s
has made many attempts to
convince people that Internet
Explorer isn’t terrible, but in
the end the company has
decided to make a clean break.
Edge will be a major feature in
Windows 10, and in addition to
knowing how extensions will
work in the new browser, we
finally know what to call it.

‘Project Spartan ‘ No More: Microsoft’s New Browser Is Called Edge

Aside

The manifestos are out and
party leaders are busy
touring the country. Even
tech companies are doing
what they can to help you
choose a side ahead of next
month’s General Election.
Twitter rolled out its political
emoji, lovingly referred to as
“hashflags”, earlier this
month, but Google’s just
launched a valuable resource
that tells you all of the
election candidates in your
area. If you pull up a Google
search and enter the words
“who is on the uk ballot,” the
search giant will ask you to
enter your postcode or
constituency before
displaying an alphabetic list
of all the candidates gunning
for your vote. As expected,
the 2015 Election campaign
has been the most web-
friendly yet — it’s just a
shame online voting won’t
happen any time soon.

United Kingdom’s Election: Google Will Tell You Who Your Local General Election Candidates Are

Aside

Inconsistent speed,
connectivity issues, voice
drop problems main
reasons for 3G not taking
off In India : Study
It was never a secret that
3G has not been successful
in India. Now Ericsson has
validated the fact with its
research which states that
close to half of Indian
mobile phone users do not
find any difference, forget
about significant, between
2G and 3G connections
especially due to
inconsistent speeds.
Speed is one of the prime
factors for choosing a
Internet pack and 3G
falters on this premise
resulting in the dismal
adoption of the later
technology in the country.
These users do not see any
improvement in the data
speed even if they switch
to the 3G network, the
Ericsson survey revealed.
According to the
ConsumerLab report, 48%
of Indian smartphone users
are unable to distinguish
between 2G and 3G speeds
and thus see no advantage
in switching to a high
speed service.
The results are based on
ConsumerLab survey by
Ericsson India, which
surveyed 33 cities in India.
The study was conducted
between September 2014
and January 2015 covering
15,000 urban households
and people aged between
15 to 75 years. This sample
is estimated to represent
127 million smartphone
users in urban India. The
report also finds that 88%
of users surveyed find
mobile broadband in India
is expensive and 36% say
lack of value for money
plans by the operators a
cause they have not
subscribed to 3G.
The report also says that
most Indian smartphone
users, 60 % of them, face
network problems while
accessing internet across
locations.
“We have found
people are facing
differing mobile data
issues depending
upon location. About
63 per cent people
are facing quality and
reliability issues (like
voice drops,
connection breaks,
inconsistent speed,
no availability of 3G)
inside their house,”
says the study across
33 major cities
telecom gear maker
Ericsson.
Major telecom providers in
India, Airtel and Idea had
said that the services will
become 6 times costlier in
event of Government of
India implementing net
neutrality across
platforms. Their threat to
increase charges falls flat
on the face of the poor
services they provide to
Indians.

Most Indians Unable To Distinguish 2G From 3G Network

Aside

Arsenal may not be at the top
of the Barclays Pemier
League but they are the most
popular Barclays Premier
League team in Kenya.
Twitter has released a tool
through its Data Scientist
@KristW that allows one to
map the team with the most
fans and followers on Twitter
in any given country around
the world using an interactive
map.
Each team is then assigned a
color based on their jersey
color and one can also
compare the stats between
different teams. Following
second is Manchester United
with 22.51%. Chelsea comes
third with 17.03% with
Liverpool fourth at 7.18% and
Manchester City Fifth at
6.20%.
Looks like the Gunners are
finally leading somewhere.
You can compare various
teams here
Tagged with: Arsenal
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It Looks Like The Gunners Are Finally Leading Somewhere. They Are The King Team On Twitter In Kenya.

Aside

Last year in September,
StarTimes launched its
Satellite service called
StarSat to take on Zuku and
Multichoice’s DSTV. During
the launch, StarTimes also
made it easy for those with
dishes from other service
providers including the
defunct GTV to have their
Satellite Dish repositioned
and connect to a StarTimes
HD Decoder and thus access
the direct to home service.
StarTimes has today
revamped service and called
it StarTimes Satellite TV. This
was also followed by slashing
of prices for its various
packages and introduction of
a new package known as
Nova. Previously, the cost of
the satellite package was
Kshs. 6,499 which has been
lowered to Kshs. 4,499. The
users wishing to install the
full kit will need to acquire a
dish, LNB, 20 meters of cable
and accessories for Kshs.
2,000 with the Kshs. 2,499 for
the HD decoder and initial
subscription fees.
StarTimes also launched a
new package called Nova
which will retail for Kshs. 299
with access to 35 local and
international channels. The
company has dropped the
prices of its various bouquets
including the Super bouquet
which will now retail for Kshs.
1,799 from Kshs. 2,499 with
access to over 95 local
channels. Smart bouquet will
retail for Kshs. 899 down
from Kshs. 1,799 with access
to 67 local and international
channels. Other bouquets
include Chinese and Indian
retailing at Kshs. 1,799 and
Kshs. 899 respectively.
The slashed prices are a big
boon for consumers as the
Pay TV wars continue. DSTV
recently hiked the prices of
its packages with subscribers
of the premium tariff parting
with Kshs. 8,200 monthly
while Compact Plus pay
Kshs. 5,500. Compact
subscribers pay Kshs. 3,200.
Zuku’s premium plan satellite
costs Kshs. 2,399 for 97
video channels and 51 audio
channels per month, Zuku
classic sells for Kshs. 1,299
while Zuku Poa sells for Kshs.
799.
StarTimes sales Director
Anderson Gicheru noted that
the Company is keen on
ensuring affordability and
accessibility. “Our new
satellite television service
offer is expected to enable
more Kenyans to afford and
access digital television no
matter their location in the
country”, he added.
Tagged with: StarTimes,
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StarTime Slashes Satellite TV Prices By 31% And Introduces Nova Bouquet

Aside

Poor advertising practices
and malicious ads have
existed on the internet for
well over a decade. Years
ago sites were plagued by
flashing, vibrating banner
ads declared users the
10,000th or 1 millionth
visitor, and that prizes
awaited them. Much of the
time, that prize was
malware.
Sadly, this practice has not
gone away. Ars Technica
reports that in recent
weeks ransomware and
other malware spread
through Google’s
DoubleClick ad service,
infecting The Huffington
Post readers.
However, there’s another
problem beyond malice in
advertising: a lot of it is
constant and low quality.
And there is no advertising
campaign that fits this
description better than the
one weird trick series of
ads. The problem with
these ads is not their
proliferation, but the lack
of value they provide to
users.
While consumers often
don’t mind interacting with
brands on their own terms,
they’ve grown more savvy
at avoiding ads otherwise.
Likewise, they’ve grown
frustrated with semantic
ads offering them products
for things they’ve already
purchased. Native
advertising — or ads that
appear in social media
streams — is one strategy
to reach user who avoid
such ads. Indeed, native
advertising is becoming
more commonplace; still,
many social networks are
careful to make ads as
unobtrusive as possible.
Networks do this primarily
to balance the user
experience with the need
to generate revenue
sustainably. But more and
more, social media streams
are being overrun with
native ads — this in
addition to sponsored and
promoted content.
According to Thomas
Ricker, deputy managing
editor for The Verge, movie
advertisers are particularly
fond of this strategy:
The marketing blitz, once
confined to a trailer or two,
is now more a marketing
dribble that drip-feeds a
regurgitated slurry of
teasers into the mouths of
a needy brood. Actors and
fans mutually masticating
each other for months —
even years — until
everyone pukes or falls
slaked into their cinema
seats on opening day.
The trend of using each
social media post as a
potential to advertise can
easily push users away,
rather than engaging them.
Whether it’s a promoted
post, or a selfie from a
celebrity in costume, users
can get worn out on
marketing content. And
when users tire of ads,
they find solutions to avoid
them.
Consider the benefits of an
engaged audience, such as
the creation of brand
advocates. Don’t view your
marketing as a way to
expose users to a product,
view it as a way to engage
customers and make them
lifelong fans.

Social Advertising : Are You Adding Value Or Just Begging For Attention ?