Bad news, Fuel fans: Nike is purportedly killing off their wearable hardware efforts, including the FuelBand.
Just a few days ago, folks started whispering about shakeup in Fuelband land after the following post popped up on Secret:
Now, sure enough, CNET says they’ve got a person-in-the-know confirming that the majority of the 70-person FuelBand team has been let go.
It’s a pity, really; despite never really finding a massive audience, the FuelBand is/was a damned slick piece of hardware. It was hardly perfect, but it did some things — like its super pretty dot matrix display — quite well.
So why might Nike be heading for the exit?
Because the wearables market is about to get really, really crowded — primarily by devices that will do everything the FuelBand does, and more.
On one hand (wrist?), you’ve got Google, who just launched an entire branch of Android dedicated specifically…
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