Nike Is Said To Be Killing Off The FuelBand


Bad news, Fuel fans: Nike is purportedly killing off their wearable hardware efforts, including the FuelBand.

Just a few days ago, folks started whispering about shakeup in Fuelband land after the following post popped up on Secret:


Now, sure enough, CNET says they’ve got a person-in-the-know confirming that the majority of the 70-person FuelBand team has been let go.

It’s a pity, really; despite never really finding a massive audience, the FuelBand is/was a damned slick piece of hardware. It was hardly perfect, but it did some things — like its super pretty dot matrix display — quite well.

So why might Nike be heading for the exit?

Because the wearables market is about to get really, really crowded — primarily by devices that will do everything the FuelBand does, and more.
On one hand (wrist?), you’ve got Google, who just launched an entire branch of Android dedicated specifically…

View original post 87 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s