Facebook ‘Nearby Friends’ Will Track Your Location History To Target You With Ads

TechCrunch

Facebook says it’s not using its new Nearby Friends feature to target ads yet, but after I asked why it’s tracking “Location History” it admitted it will eventually use the data for marketing purposes.

This morning, the proximity sharing feature began rolling out to iOS users after it’s launch yesterday, and with it I discovered a new “Location History” setting that must be left on to use Nearby Friends.

For an overview of how the Nearby Friends option lets you share your proximity or real-time exact location, and its privacy implications, read my feature article from yesterday’s launch.

The description below the Location History setting in Nearby Friends reads “When Location History is on, Facebook builds a history of your precise location, even when you’re not using the app. See or delete this information in the Activity Log on your profile.” Notice the careful use of ‘builds a history’…

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