You’re not clever enough to fool Facebook. Asking users to “Like this post!”, sharing the same link or photo over and over, or bait-and-switching people with links to ad-filled sites will now get your Page’s reach in News Feed destroyed, the company said today. Share unique, interesting content and you’ll be fine.
Last week I wrote a deep guide to why Facebook’s Page reach is naturally declining and how News Feed works. The tl;dr is that there are more and more Pages and friends competing for the finite amount of time people spend reading the feed. Increasing competition plus limited attention equals decreasing reach.
The way to keep your own reach up is to share posts that are widely Liked, commented on, shared, and clicked. Those signals tell Facebook’s News Feed algorithm that your posts are worth showing to more people. Here’s a simplified equation for how the…
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