Twitter Buys France’s Mesagraph And UK’s SecondSync To Ramp Up Social TV Efforts In Europe

TechCrunch

Twitter is adding more global firepower to its ambitions to cosy up to broadcasters and TV advertisers: it is buying France’s Mesagraph, and it is also acquiring the UK’s SecondSync (a key partner of Facebook’s). It is also expanding its relationship with Kantar, the market analytics firm owned by WPP who was also an investor in SecondSync, as part of its string of announcements today to further its global reach with its social TV strategy.

Mesagraph works with broadcasters in France such as Canal+, France Télévisions, M6, TF1. SecondSync, meanwhile, works primarily in the UK broadcasting industry, where “through our social analytics products, we’ve enabled clients in the broadcast and advertising industries to realise the value of conversations on Twitter about television,” it notes in its announcement.

With both Mesagraph and SecondSync, Twitter is buying infrastructure: instead of building out more relationships in Europe, these two startups have…

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