Apple has sent out an email notifying customers of App Store price changes in certain countries within the next 24 hours. The company said that it will raise retail rates for the following currencies because of foreign exchange rate changes: Australian dollar, Indian rupee, Indonesian rupiah, Turkish lira, and South African rand.
On the other hand, retail prices for Israeli New Shekels and some price tiers for the New Zealand dollar will decrease.
Despite Apple’s statement that the price hikes are due to forex rates, apps are becoming an increasingly key part of the company’s business as it competes against Google Play.
In its Q1 2014 earnings statement, Apple reported that its iTunes/Software/Services business made up $4.397 billion of its total $57.59 billion in quarterly revenue, representing 19% growth year-over-year and 3% sequentially.
During that quarter, Apple paid out $2 billion to developers, a record amount and about two to…
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