Last year, Google launched its new inbox for Gmail, which automatically organizes messages from social networks, deals and offers, receipts and other messages into a set of folders. Today, it is pushing this idea of specific inboxes for certain messages a bit further. For promotional messages like deals and offers — the kind you get from Airbnb, Etsy, TripAdvisor and others — users can now choose between seeing them in the regular inbox view, or as an image-heavy grid that bears little resemblance with what you expect an inbox to look like.
For the time being, this is just a field trial and you will have to opt in to it (and not everybody who opts in will get access right away).
Google says this will make it easier for users to find the kind of messages that will be most interesting to them “by giving them more to go on than just…
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