Fitbit Partnership With HTC Gives It A Leg Up In The Fitness Tracking Space

TechCrunch

Smartphone manufacturers are increasingly focusing on health and fitness as part of their platform offerings, but HTC didn’t build its own homegrown health tracking solution with the new HTC One (M8). Instead, it partnered with category leader and successful startup Fitbit, the SF-based company that builds wearable trackers like the Fitbit Force and Flex, preloading their software on all new HTC One devices.

The pre-loading arrangement means that Fitbit will get first crack at a whole host of potential new users who receive their devices and take a gander at what they offer out of the box before heading to the Google Play Store. That’s a considerable achievement, and one that could help Fitbit become for fitness apps what Kleenex is for tissues, if it can formulate similar partnerships with other OEMS.

HTC is using Fitbit on the One in two ways: it can work instantly with the on-board suite of…

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