Mobile Platforms, Smartwatches, And Golden Handcuffs

TechCrunch

Editor’s Note:  Semil Shah works on product for Swell, is a  TechCrunch  columnist, and an investor at Haystack. He blogs at Haywire, and you can follow him on Twitter at @semil

Ask three different smart, knowledgeable people in tech about their views on smartwatches, and you’re bound to receive at least four plausible opinions on the matter. As someone hilariously snarked on Twitter, “even a broken smartwatch opinion will be write twice a day.” Jokes aside, I’ve been getting more excited about smartwatches with the news dribbling out over the past few months and speculation rising. As Google and potentially Apple join the popular Pebble, along with companies like Jawbone, FitBit (which already claim wrist real estate), Runkeeper, and others, the looming, high-level question for consumers may not just be platform-specific apps and functionality, but the effects (and potential handcuffs) of mobile platform and ecosystem lock-in.

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