Study: Feelings On Facebook Spread From Friend To Friend

TechCrunch

According to a study from the University of California, San Diego, feelings on Facebook can spread from user to user like a virus. In other words, your friends’ moods can affect your moods, positively or negatively.

As we well know, humans can spread their moods to each other in face-to-face situations. A grumpy co-worker can make you grumpy while a happy significant other can cheer you up. This also happens, wrote the researchers, “among strangers or near-strangers.” But no one had quite figured out if it spread via social media or not. Until now.

Using anonymized data, PhD student Lorenzo Coviello and Adam D. I. Kramer and Cameron Marlow from Facebook looked at English-language status updates over 1,180 days. Using automated text analysis, they assessed the mood and tenor of each post to get the “emotional content.”

What did they discover? First, they found that when it was rainy in…

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