iOS Update Reportedly Includes New Capability For iAd Attribution


As part of iOS 7.1, the recent update to its mobile operating system, Apple appears to have added a new feature to its iAd program. This should allow the company to take credit for the app downloads driven by its ads, and allow advertisers to get a better sense of whether campaigns are paying off.

In a company blog post, mobile ad attribution startup HasOffers says there’s no mention of these changes in Apple’s documentation, but there is API code that seems to indicate a change. Here’s how HasOffers interprets the code:

Based on our interpretation, we believe this method will provide insight into whether a user engaged (impression or click) with an ad from iAd, in specific, prior to installing the app. If the user did engage with an ad specifically from iAd, then the “determine App Installation Attribution with Completion Handler” method will return a value of…

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