A Few Thoughts On Free Windows

TechCrunch

Hot damn, changes. ZDNet and The Verge reported on a story that, at first blush, sounds downright strange: Microsoft may do away with charging for Windows in the future.

Microsoft selling Windows to OEM partners is even more entrenched than apple pie is to Americanism. No more of that? It’s almost unthinkable.

However, once you get past the oddity of the concept, it can make sense if you approach it properly. Let’s do this in a section-list format for brevity:

1. Microsoft has made billions selling Windows to consumers through its OEM partners. It now also sells Windows to consumers on devices that it builds. This means it has new ways to monetize a New PC To Consumer.

2. The era in which Microsoft made the bulk of its Windows income is not now. Windows OEM revenue is falling. If it weren’t for corporate PC sales, the top line that…

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