Amazon Coins, the virtual currency introduced by the e-commerce giant last spring, are now available on Android devices, including both smartphones and tablets, in the U.S., U.K. and Germany. This is the first time the Coins have been offered outside Kindle Fire tablets, which is where they first launched.
The goal of Coins to date has been multi-fold: to encourage developers to build for the Amazon Kindle platform, to reduce the “sticker shock” of paying for things in dollars (something which Android users seem especially sensitive to in comparison with their iOS counterparts), and to increase the revenue generating opportunities for both developers and Amazon.
The idea is to get consumers to think of paying for purchases not as “99 cent” downloads, but rather a number of Coins which they deduct from a bigger stockpile. It’s an idea that’s a holdover from console and PC gaming platforms, but one…
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