In London’s accident & emergency hospital departments, among some more black-humored staffers, cyclists are colloquially known as ‘organ donors’, or so the story goes. Running the gauntlet of HGV lorries and angry four-wheeled commuters is no joke though. Many urban cyclists in the U.K. capital and elsewhere already arm themselves with helmet cameras with the aim of capturing footage of dangerous driving they encounter on their commute — a quick search for ‘cycle helmet camera‘ brings up some 346,000 results on YouTube.
But strapping on a helmet cam is generally a passive use of the technology with no clear flag for drivers that they are being filmed (unless they specifically know what to look out for). And therefore little chance of positively influencing driving behavior before the bad stuff happens — i.e. by making motorists take more care around cyclists in the first place.
One recent example of a technology…
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