Advertisers Not Thrilled With Apple’s Practice Of Protecting Its Users’ Data

TechCrunch

Apple has a lot of knowledge regarding its users, which it uses to improve its services and offerings, including names, addresses, locations and purchase histories. But what it doesn’t do with that data is share it with advertisers very freely. That makes Madison Avenue very mad, according to a new AdAge article detailing why Apple, and Amazon (which operates in a similar manner) aren’t having an easy time of building their respective advertising businesses.

Apple might come out ahead of its competitors on data, if it would share.

That’s a telling quote from the piece, which refers to the quality of Apple’s information, which is “one of the best” according to a former Apple software manager and one of the key architects of iAd’s data-measurement platform. But what it reveals to its advertising partner is next to nil; rather than offering a cookie-based ad-tracking and targeting mechanism, it essentially requires…

View original post 380 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s