NBA Honors MLK with Shooting Shirts


Dream Big NBA

All 20 NBA teams playing today will wear special shooting shirts in honor of Martin Luther King Jr.  The NBA announced their “Dream Big” campaign earlier this month to celebrate MLK Day and Black History Month.

A video featuring Chris Bosh aired during four nationally televised games today, as well as during games aired on NBA TV.  Original content and interviews will run on air and digitally on until the end of February.

The shooting shirt for MLK Day features the “Dream Big” logo on the front.  The shooting shirt for Black History Month was created in collaboration with Miami Heat guard Ray Allen.  The shirt will feature four prominent African-Americans, Dr. King, Frederick Douglas, Harriet Tubman and Bill Russell, in the NBA logo on the front and the “Dream Big” logo on the back.


The NBA’s “Dream Big” campaign is also designed to reach children and educate…

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